The narrative of sporting rivalries is the driving force behind every successful sporting team, club and competition. It’s these rivalries that create drama, suspense, happiness and pain, that reality show producers could only dream about. It’s these intense rivalries that create intense love and hate for certain teams, clubs and players.
Read MoreThe staggering growth of the DIY industry in Australia has resulted in Blokes having a bunch of new battery-powered toys filling up their sheds.
Read MoreOver one thousand blokes from around Australia have voted and named Coopers Pale Ale Australia’s favourite tap beer!
Read MoreAustralia’s blokes have voted and named the Ford Ranger Australia’s best-looking ute! Over one thousand (1,150) Blokes over 18+ years were surveyed, with each bloke asked to rate utes from Toyota, Mazda, Holden, Ford, Isuzu, LDV, Mitsubishi, Nissan, Mercedes and Volkswagen.
Read MoreThere’s no doubt Bailey Smith is one of AFL’s rising stars. He might have abs cut from granite, and arms that have the ladies (and men) drooling, but it’s his mullet that really has blokes swooning over Bailey Smith.
Read MoreWith the conclusion of the Spring Racing Carnival, we sought to find out what Blokes really think about the betting ads bombarding them on TV & through social platforms.
Read MoreFrom years of working with companies like Diageo and global advertising agencies, we’ve developed the BlokeVote Six Pack Process around the 5 I’s of brand planning. This means not only do we know how to dig deeper with Blokes to understand what makes them tick, but we can also help you read between the lines to develop actionable insights. Want proof?
Read MoreSitting at smoke’os around Australia are thousands of tradies flicking through their phones at the disgust of their older workmates. The thing is, this digital thing isn’t going anywhere, and despite what they tell you, most blokes are getting onboard. But before we get into all the juicy details about how blokes are driving digital transformation in the trades, a quick story.
Read MoreBloke Vote is Australia's only dedicated “blue-collar-bloke” panel, created in 2012 after increasing demand to tap into the blue-collar dollar. Our research-only panel specialises in understanding behaviour and identifying trends in the Trades, DIY and other “Bloke” related industries.
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